Kelly McCormick's Business Tips

Quick Tip #3 – How to ‘Sell Without Selling’

• Nov 3rd, 2011
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This is the third in a series of quick tips on how to ‘sell without selling’.

Just like Quick Tip #1 and Quick Tip #2, the information comes from my book, OutSell Yourself: Go From Hello to Sold!

Okay, let’s ‘sell without selling’…

[Just Released] Small Business Trends ‘Top 10 Sales Books’ List

• Oct 19th, 2011
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Small Business Trends just released its ‘Top 10 Sales Books’ list.

Drum roll please…my book, OutSell Yourself: Go From Hello to Sold with Ethical Business and Sales Techniques!, is on the list.

Here are all of the Top Ten Sales Books.

Quick Tip #2: How to ‘Sell Without Selling’

• Oct 10th, 2011
• 3 Comments

This is the second of three quick tips on how to ‘sell without selling’.

There is an old saying, “People love to buy. But no one wants to be sold.”

Keep reading to find out how to take the sleaze out of selling.

Quick Tip #1: How to ‘Sell Without Selling’

• Sep 30th, 2011
• 2 Comments

This is the first of three quick tips on how to ‘sell without selling’.

Unless you’re a slimy used car seller, you’ll probably like this approach. It doesn’t turn people off.

Let’s get started…

10 Reasons Why Buyers Go Missing and How to Follow-up

• Jul 6th, 2011
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If a company or individual didn’t buy immediately, missed a scheduled follow-up, or didn’t respond to your messages, it could be for many reasons. (FYI, the following excerpt is from my book, OutSell Yourself: Go From Hello to Sold with Ethical Business and Sales Techniques.)

Here are 10 reasons why buyers go missing and the actions you can take to reconnect.

1. They died. Unless you’re in the funeral business, this probably isn’t good news. Check in later to find out who is now looking after things.

2. Someone else died. Send a card.

3. They had a deadline of their own. Call and say, “I understand. Given the current situation, when would you like me to contact you?”

How I Avoid Doing A ‘Data Dump’ When Selling

• Jun 9th, 2011
• 1 Comment

Many of us have sounded like a salesperson at one time or another. You know what I’m talking about. It’s when we blab on about those “Wonderful products and services!”

Please! What customer in their right mind would tell that kind of seller what they really wanted or what the true budget was? Not me.

I wouldn’t trust anyone who tried to sound or even act like a professional seller. This means that there were times when I wouldn’t even buy from myself. What an empowering thought.

Here is how I now avoid doing A ‘Data Dump’ when speaking to clients.

Technobabble and Women

• May 25th, 2010
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The Situation

Just when life couldn’t get any busier, Kelly’s laptop quit working. So she was off to the computer store to buy a new machine.

She barely got out the words, ‘I’m looking for a laptop’ when the eager sales associate began spewing out THOUSANDS of technical specifications for every laptop in the store!

Kelly’s head hurt. She staggered to her car, mumbling, ‘Thanks for ALL the information – ‘

Women Have a New Buying Style

• May 11th, 2010
• 1 Comment

The mindset of female consumers has definitely changed. Moms, CEOs and women in many other roles have a whole new list of buying considerations. This is an important insight that you must grasp, and then change and incorporate into your selling style – immediately. Here’s why: Females influence approximately 80% of spending decisions. And your sales success could depend on how quickly you adapt to a woman’s new spending habits.[ – ]

Why Selling to Women is Like Dating

• May 4th, 2010
• 1 Comment

Men you need to know that selling to a woman is a lot like dating. You’ll either make a great first impression or you’ll strike out. The ball is in your court.

So what’s a guy to do? I recommend you familiarize yourself with some of the fatal mistakes men make on a date, as well as when selling. Then apply some new approaches and fast.

To help you, here is some really good-to-know information.