Segment Topics for Media
Wake Up or Lose Out: Learn How to Sell to Women
Four Things Every Seller Must Know to Win Her Business
Women Mean Business: What You Should Know About Selling to Female Entrepreneurs
Four Things You Need to Know About Selling to Female Entrepreneurs
The Topic:
Wake Up or Lose Out: Learn How to Sell to Women
Sellers, beware. Mom’s a CEO. The gal down the street just opened her second business. Grandma’s online, buying educational toys for the grandkids. Today’s female consumer is a tech-savvy buyer with power in her purse.
Women make more than 80 percent of all buying decisions—in all industries. Whether she’s purchasing for herself, her friends and family, or her company, she knows what she wants. She also has many buying options. If you don’t adapt to her style, she’ll just tap into her trusted network to get the name of the buyer who will. It’s not personal. It’s just business.
Expert Kelly McCormick Discusses…
Four Things Every Seller Must Know to Win Her Business
- Find out what she wants before discussing products/services.
- Customize, customize, customize. Your solutions must fit her needs or she’ll go somewhere else.
- Stick to the facts—technobabble doesn’t impress her.
- She wants follow-up and after-sales support, not just your toll-free number.
Interview Questions:
- Women obviously have more buying choices today. What do they look for in a company and a seller?
- Anyone who’s shopped as a couple knows that men and women look for different things in products and services. What do women look for and what do men look for?
- It’s been said that women are brand loyal. How does a brand get her attention?
- What are women’s chief complaints about how sellers treat them?
- What are the biggest mistakes men make when selling to women?
- Do women prefer to have another woman sell to them?
- Why would a woman need to learn how to sell to another woman?
- What do you mean when you say women want sellers who stick to the facts?
- Why are guarantees and warranties so important to women?
- What type of after-sales follow-up do women want from companies?
- Aren’t you alienating the male market by catering specifically to women’s buying needs?
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For additional information about this topic,
or to schedule an interview contact our office at:
310-492-5178 or 800.889.9637 (from USA and Canada)
e-mail info@outsellyourself.com
The Topic:
Women Mean Business: What You Should Know About Selling to Female Entrepreneurs
If you’re not selling to female entrepreneurs, you’re losing out. According to the National Women’s Business Council, as of 2004 an estimated 10.6 million privately held U.S. businesses were at least 50 percent owned by a woman or women. Those businesses generated $1.19 trillion in sales that year. Statistics for 2005 indicate that women owned two out of every three start-ups. The ‘trend’ continues. In 2008, she still outpaces men in business start-ups.
Women run some very powerful companies in North America and worldwide. The big question: How much of those companies’ revenue do female entrepreneurs spend on your goods and services?
Expert Kelly McCormick Discusses…
Four Things You Need to Know About Selling to Female Entrepreneurs
- Women do their buying homework.
- She’ll pay for quality and service.
- Don’t try to oversell her.
- You can take her loyalty to the bank.
Interview Questions:
- What kind of buying homework is a woman doing before making a purchase?
- Do men do the same amount of buying research?
- What are the biggest mistakes companies make when selling to female business owners?
- You tell sellers not to make a sales presentation. What should they do instead?
- The average woman is very busy. She’s running her company. She could also be looking after employees, kids, and parents. What must a seller do to make the sale easier for her?
- Women are often viewed as money managers who shop for a bargain, but you say they will pay for quality and service. What’s the real story?
- What happens if a seller tries to oversell a female entrepreneur?
- Women are great networkers. How does a seller tap into her professional network?
- In one of your articles on selling to women, you said, “Don’t paint your brand pink.” What does that mean?
- You also said it’s important for companies to provide after-sales support. What kind of support does a woman want?
- Are female entrepreneurs loyal customers, or is a business transaction just an isolated event to them?
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For additional information about this topic,
or to schedule an interview contact our office at:
310-492-5178 or 800.889.9637 (from USA and Canada)
e-mail info@outsellyourself.com