Kelly McCormick's Business Tips

Archive / branding

Clothes Selling Youposted 10:36am August 19, 2011

Are Your Clothes Selling YOU or Killing Sales?

“Casual Fridays have morphed into ‘Happy Hour’ Fridays, which can send the message, I’d rather be anywhere but here”, says Kelly Machbitz. Kelly is a Certified Image Consultant and author of, Wear This, Not That! Stylish Solutions to Flatter Your Figure. Wow, she got my attention!

As a business expert, who coaches and speaks to entrepreneurs, business owners, and companies, I know that your personal image is as important as your brand. For many people their personal image is their brand. Take a look at some of those scary avatar photos on Social Networking sites!

As fast as my fingers could punch in the numbers, I called Kelly Machbitz. I wanted to find out some of the worst mistakes people make when dressing to do business. I also needed to know what entrepreneurs, consultants, and business people should be wearing to “seal the deal”, so to speak. Here’s what I discovered…

Stand Outposted 02:29am May 20, 2010

Women Buy Brands: What Do You Sell Her?

Women buy brands. The days of simply selling a woman a product or service are over. Markets are far too crowded. To make a positive impact, today’s seller must develop a brand that’s meaningful to a woman. It’s the only way to stand out from the competition. It’s also the only way to gain access to the world’s largest buying market: women. [ – ]

Buying Tipsposted 02:20am May 20, 2010

Never Be Oversold Again

‘How did I spend double what I had budgeted?’ Is that scenario familiar? Today, more than ever, many women find themselves up against sellers determined to squeeze every penny out of their wallets. The reason is very simple. Worldwide, women now make up the largest buying group in existence.

Female Buyers, Beware: Many companies are working overtime to [ – ]

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