Kelly McCormick's Business Tips

Archive / Business social marketing

Leverage LinkedInposted 06:00am June 14, 2011

How I Use LinkedIn for Business

1. Reach out to the Indirect Competition:

Last week, I invited yet another expert who speaks professionally to join my LinkedIn network. In his reply in-mail he said, “Really curious about why you chose to connect with me?” Here was my reply:

Hi Frank,

Even though we both speak professionally, we have different areas of expertise in business; yet we have a similar target market. From past experience, I have found that this connection can create great opportunities for my LinkedIn community to learn about you and vice versa.

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