Kelly McCormick's Business Tips

Recession Selling: Four Things to Know About Selling to Men

• May 20th, 2010
• 2 Comments

Several men have surprised me in the past few weeks, and it wasn’t with flowers and chocolates. Actually, it was what they said that made me gasp for air – they were discussing their new ‘cautious’ approach to buying goods and services.

These encounters led me to recognize a few key things about the buying behavior of men in our current economy: [ - ]

Women Have a New Buying Style

• May 11th, 2010
• 1 Comment

The mindset of female consumers has definitely changed. Moms, CEOs and women in many other roles have a whole new list of buying considerations. This is an important insight that you must grasp, and then change and incorporate into your selling style – immediately. Here’s why: Females influence approximately 80% of spending decisions. And your sales success could depend on how quickly you adapt to a woman’s new spending habits.[ - ]