Kelly McCormick's Business Tips
Archive / Social Networking
#SBS Marketing posted
06:09am November 22, 2016
I was recently asked by Spectrum Business Insights to share marketing ideas to increase sales on Small Business Saturday.
In the interview you’ll find ideas for both B2B and B2C campaigns.
12:44pm January 18, 2016
There are a lot of marketing strategies out there. Picking the right one depends on your objective. Today we are going to focus marketing to get immediate attention.
3 Actions Get Clientsposted
09:30am January 10, 2016
Marketing can seem intimidating. There are a lot of options. Instead focus on a few targeted marketing methods, then measure the return on your time and/or investment. That is exactly what one company did. Here is the story of how they got my business.
Best Social Sitesposted
09:48am March 29, 2014
When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.
1. How can I figure out the best social media networks for my business?
2. How many of those networks should I be on?
In this interview excerpt I answer those questions.
Build Brand Loyaltyposted
08:37am October 16, 2013
What really builds brand loyalty? Surprise! It’s not what you might think.
Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.
“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.
Are you kidding me?! Nope.
08:56am September 22, 2011
There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.
From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.
BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.
09:50am September 15, 2011
There is a huge overlooked marketing opportunity on LinkedIn. It is so obvious, yet very few people have figured out where the opportunity is and how to leverage it. So let’s dive in and give you a big marketing boost on LinkedIn.
09:21am May 13, 2011
Upload the ‘Know You, Love You!’ Crowd
1. Upload your email database into Facebook, LinkedIn and Twitter. Then invite people from your past jobs, school, etc. into those social networks.
We tend to do business with people we know and like. And if your friends aren’t potential clients for you, they may know someone who is!
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