Kelly McCormick's Business Tips

How to Quickly Build LinkedIn and Facebook Connections

• Sep 22nd, 2011
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There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.

From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.

BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.

The HUGE Overlooked Marketing Opportunity on LinkedIn

• Sep 15th, 2011
• 5 Comments

There is a huge overlooked marketing opportunity on LinkedIn. It is so obvious, yet very few people have figured out where the opportunity is and how to leverage it. So let’s dive in and give you a big marketing boost on LinkedIn.

How I Use LinkedIn for Business

• Jun 14th, 2011
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1. Reach out to the Indirect Competition:

Last week, I invited yet another expert who speaks professionally to join my LinkedIn network. In his reply in-mail he said, “Really curious about why you chose to connect with me?” Here was my reply:

Hi Frank,

Even though we both speak professionally, we have different areas of expertise in business; yet we have a similar target market. From past experience, I have found that this connection can create great opportunities for my LinkedIn community to learn about you and vice versa.

3 Tips to Build Profitable Connections through Social Networking

• May 13th, 2011
• 3 Comments

Upload the ‘Know You, Love You!’ Crowd

1. Upload your email database into Facebook, LinkedIn and Twitter. Then invite people from your past jobs, school, etc. into those social networks.

We tend to do business with people we know and like. And if your friends aren’t potential clients for you, they may know someone who is!