Kelly McCormick's Business Tips

Archive / Social Networking

#SBS Marketing posted 06:09am November 22, 2016

Lots of Awesome Marketing Ideas for Small Business Saturday #B2B #B2C

I was recently asked by Spectrum Business Insights to share marketing ideas to increase sales on Small Business Saturday.

In the interview you’ll find ideas for both B2B and B2C campaigns.

Marketing posted 12:44pm January 18, 2016

How to Market to Get Attention Right Now!

There are a lot of marketing strategies out there. Picking the right one depends on your objective. Today we are going to focus marketing to get immediate attention.

3 Actions Get Clientsposted 09:30am January 10, 2016

3 Simple Actions to Get New Clients

Marketing can seem intimidating. There are a lot of options. Instead focus on a few targeted marketing methods, then measure the return on your time and/or investment. That is exactly what one company did. Here is the story of how they got my business.

Best Social Sitesposted 09:48am March 29, 2014

How to Pick the Best Social Media Networks for Your Business [PODCAST 4 min.]

When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.

1. How can I figure out the best social media networks for my business?

2. How many of those networks should I be on?

In this interview excerpt I answer those questions.

Build Brand Loyaltyposted 08:37am October 16, 2013
Build Brand Loyalty

What REALLY Builds Brand Loyalty? Surprise…

What really builds brand loyalty? Surprise! It’s not what you might think.

Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.

Wrong!

“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.

Are you kidding me?! Nope.

Build Connectionsposted 08:56am September 22, 2011

How to Quickly Build LinkedIn and Facebook Connections

There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.

From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.

BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.

LinkedIn Opportunityposted 09:50am September 15, 2011

The HUGE Overlooked Marketing Opportunity on LinkedIn

There is a huge overlooked marketing opportunity on LinkedIn. It is so obvious, yet very few people have figured out where the opportunity is and how to leverage it. So let’s dive in and give you a big marketing boost on LinkedIn.

Profitable Connectposted 09:21am May 13, 2011
Kelly McCormick OutSell Yourself Blog Photo Profitable Social Networking Build Leverage Relationships

3 Tips to Build Profitable Connections through Social Networking

Upload the ‘Know You, Love You!’ Crowd

1. Upload your email database into Facebook, LinkedIn and Twitter. Then invite people from your past jobs, school, etc. into those social networks.

We tend to do business with people we know and like. And if your friends aren’t potential clients for you, they may know someone who is!

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