Kelly McCormick's Business Tips

Client Relationships

The Law of Attraction posted 01:38pm March 1, 2015

Using THE LAW of ATTRACTION When Marketing

You might already be using the law of attraction when marketing.

However, when you really understand how it works you get even better results!

Here’s why the law of attraction turbo charges your marketing and how to use it.

Social Marketing posted 05:15am August 12, 2014

Don’t Do This On Your Blog, Website or Marketing Materials…

Yesterday I sent out a tweet that hit a nerve. It was about the stuff that bores people when you market.

Check out some of the reactions generated on Twitter. The responses could have you re-thinking your writing style.

Getting Testimonialsposted 06:47am June 26, 2014
Great Testimonials

Testimonials Will Sell You – How to Get Great Ones

According to a New York Times article, 65 percent of new business comes from referrals!

The on-line versions of referrals are written testimonials. They’re often used on websites and social media profiles.

Here’s what you need to know to get GREAT testimonials, so that your buyers are selling you.

Best Social Sitesposted 09:48am March 29, 2014

How to Pick the Best Social Media Networks for Your Business [PODCAST 4 min.]

When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.

1. How can I figure out the best social media networks for my business?

2. How many of those networks should I be on?

In this interview excerpt I answer those questions.

Build Brand Loyaltyposted 08:37am October 16, 2013
Build Brand Loyalty

What REALLY Builds Brand Loyalty? Surprise…

What really builds brand loyalty? Surprise! It’s not what you might think.

Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.

Wrong!

“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.

Are you kidding me?! Nope.

Raising Your Pricesposted 12:44pm August 21, 2013
Raising Your Prices

How to Raise Your Prices – And Keep Customers!

People tend to think that they need A LOT more business, to make a decent living.

Well…the 80/20 rule paints a different picture.

“Eighty percent of business comes from twenty percent of your customers.”

This means that many businesses aren’t charging their current clients enough money.

The solution is simple. Raise your fees – without losing customers. Are you rolling your eyes?

Ok, I’ll show you how to do this.

[6 min. video]posted 07:21am June 29, 2013
Your Fired

Quick Tips to Market Above the Noise [6 min. video]

Let’s face it. Social networking can be a lot of noise. It can seem impossible to get your message in front of prospective clients.

In this six minute interview, I share tips to:

– Identify your ideal client.
– Develop your message.
– Uncover your clients’ preferred social networks.
– Engage authentically on social media.

Fire a Clientposted 12:04pm December 27, 2011
Your Fired

How to FIRE a Client!

In case you missed the last blog post, 3 Signs That a Client COULD COST YOU MONEY!, here are my tips on how to fire that client!

Build Connectionsposted 08:56am September 22, 2011

How to Quickly Build LinkedIn and Facebook Connections

There is an art to making connections in the virtual business world. As the term implies, ‘Social Networking’ is about building relationships. And the best place to start the process is at the ‘invitation’ stage.

From personal experience, the ‘Accept’ ratio increases when a personalized message is included in requests to connect.

BUT, it’s important that the ‘personalized’ message doesn’t sound phony or like a template. So let me show you what to do and say instead.

Asking for Adviceposted 07:58am September 6, 2011

How to Ask for Advice – When You’re the Expert

At age 21 I had my first business. I was young enough, and naive enough, to think that I knew everything. What a joke that was.

Within thirty days of hanging up the ‘OPEN FOR BUSINESS’ sign, I was almost out of business. To say that I was on a steep learning curve was an understatement. I quickly learned how to reach out and ask for advice, help, and support. Here are my techniques for asking for help, without appearing needy…

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