Kelly McCormick's Business Tips
Archive / branding
Marketing & Sales posted
06:57am March 17, 2016
On Andy Paul’s show “Accelerate”, I discuss how to tackle some specific marketing and sales challenges small companies face in growing their business. The episode is for CEO’s, entrepreneurs and sales leaders.
12:44pm January 18, 2016
There are a lot of marketing strategies out there. Picking the right one depends on your objective. Today we are going to focus marketing to get immediate attention.
3 Actions Get Clientsposted
09:30am January 10, 2016
Marketing can seem intimidating. There are a lot of options. Instead focus on a few targeted marketing methods, then measure the return on your time and/or investment. That is exactly what one company did. Here is the story of how they got my business.
11:59am April 9, 2014
Social media profiles are great places to promote your company. But your information must be brief.
Here’s how to describe your business, in two sentences or less!
Best Social Sitesposted
09:48am March 29, 2014
When I help entrepreneurs and businesses with the social part of their marketing two questions come up, over and over again.
1. How can I figure out the best social media networks for my business?
2. How many of those networks should I be on?
In this interview excerpt I answer those questions.
Build Brand Loyaltyposted
08:37am October 16, 2013
What really builds brand loyalty? Surprise! It’s not what you might think.
Many social media experts, marketers and businesses have been led to believe that loyal followers turn into loyal customers.
“Engagement” — interacting as much as possible with (customers) and building relationships doesn’t hold on to customers.
Are you kidding me?! Nope.
09:50am September 15, 2011
There is a huge overlooked marketing opportunity on LinkedIn. It is so obvious, yet very few people have figured out where the opportunity is and how to leverage it. So let’s dive in and give you a big marketing boost on LinkedIn.
How to Say Noposted
07:59am August 31, 2011
We teach people how to treat us. Well, that’s what Dr. Phil says and I tend to agree with him on this point.
Many entrepreneurs and business owners have a tough time setting boundaries with their clients. It’s understandable. When you care about what you do it makes sense that you’d want to give your best.
However, this can become a problem when giving your best means that there is little time, energy, or money left for you!
Email Could Costposted
08:41am August 29, 2011
My guess is that such expenditure is not in your marketing budget to potentially gain just a single customer.
But you may be risking penalties of that caliber or more, per email, if your transmissions do not comply with the CAN-SPAM Act (United States)….
08:08am August 24, 2011
(Excerpt from OutSell Yourself: Go From Hello to Sold by Kelly McCormick)
Customers may be attracted to the features of what you offer, but it’s the benefits of your products and services that really win them over. If you mistakenly focus on the bells and whistles, you could lose out.
Before we go any further, we need to make sure that we are speaking the same sales language. Sellers often confuse features with benefits. If we don’t clear this up, the rest of what’s here for you might not make sense…
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